Updated: Feb 16, 2021
Many people profess to want success, but if you look closer you'll see that they only want the benefits that accompany it. When those same people are confronted with the amount of work it will require to achieve it, they opt out and look for an "easy" way. If people put as much effort into pursuing their dreams as they put into looking for shortcuts, they would reach their destinations much sooner.
There Is No Easy Way!
How many guru's do you think are out there that promise you a simple and easy way, using their proven systems, to obtain success? Whether it's selling on Amazon, marketing, dropshipping, starting a clothing line, being a life coach or a personal trainer, etc... all of these avenues have someone who is offering the easy way to do it. The presentations even offer proof from their students who have already done it right!? But, what some of them don't tell you (the others may squeeze it in covertly) is that those results are abnormal. Meaning the chances of you duplicating that success is very slim.
The simple truth is, there is no easy button on the road to success. Especially not as an entrepreneur. These "guru's" know and understand this, so they pray on the desperation/despair of those going through the gauntlet of entrepreneurship. In fact, these courses, programs, systems that they market just serve as another source of income for them as they are still grinding trying to get to their next levels. I heard a quote, I can't remember who said it, but it was spot on. It goes, "The best way to make money, is to tell other people how to make money."
Now, to be fare you can you use the information provided in those courses to improve your chances of being successful. However, even then it's still not easy. It's still going to require you to do massive amounts of work, especially to reach those abnormal results.
Adopt This Mentality
The best way to approach an entrepreneurial endeavor is with the mentality that it is not going to be easy. It is going to require more work than you think, and more time than you think you have. However, if you can master a few skills and stick with the process, you will yield results when the time is right. Those skills are: Learning, Taking Action, Persistence, Consistency, Optimism, and Visualization.
Learning - When you decide you want to do something, you have to be prepared to immerse yourself that world. You have to become an expert on that field, and that requires learning. There is nothing wrong with investing in yourself, so if you do pay for a course, let it be one that's going to help you get proficient in your field. You can even consider it tuition. But once you have the knowledge, you have to do something with it.
Taking Action - You have to become proficient at being a self-starter. You can't just sit idle, or wait for the perfect circumstances to prevent themselves before moving forward. You have to just start taking steps. Fear, anxiety, hesitation, uncertainty, all of these feelings are normal. They are almost like the test to see how bad you really want it. Not only that, but facing these things and moving forward anyways builds the courage you'll need to take chances on this journey. And yes, take action even if you don't feel 100% ready, because the things you'll learn, even if you fail, will be priceless.
Resilience - Ask any entrepreneur and they will tell you that failure is part of the journey. In fact, Jillian Michaels says, "If you aren't failing, you aren't trying hard enough". And John C. Maxwell says, "There can be no success without failure". It's going to happen, so what you have to be able to do is bounce back. Even if you fail 1000 times over this lifetime, all it takes is one homerun to make it worth it. If you quit though, those failures will be your legacy.
Persistence - When you fail, get up! And not just get up, but try again. Then again, then again, and again. As long as you are learning from your mistakes and doing things differently (more improved) then you aren't being insane, you are being relentless in the pursuit of your dreams. Don't let anything stop you, especially not you, your limited thinking, your doubts, or your self-imposed limitations.
Consistency - On this road, you are guaranteed to feel like what you are doing isn't working. You are going to feel like it's a waste of time. You are going to feel like you are throwing resources away on bad attempts. This is where learning comes in. If you put the time in to learning your craft, and the best strategies to implement it, then stick with those best practices. The problem is when results don't come as quickly as you want them to you quit, or change it up. A business has to be nurtured, make sure you are allowing a sufficient amount of time, while never ceasing on consistency before you evaluate as something not working. You may be at month three when you give up, and success was waiting at month four. Keep going!
Optimism - "Failure is not an option" Wait, what!? Didn't we just say that failure is a part of the journey, so how is it not an option? Great question, true entrepreneurs believe that you only fail if you quit. So if you want to exchange the words, go ahead, "Quitting is not an option" If nobody else, you should believe in yourself with an undying optimism that makes others uncomfortable. Believing in your ability to succeed is the best motivation to keep moving forward. You may not know when it's coming, but it's coming.
Visualization - Last but not least, you must have a clearly defined vision for where you are trying to go. What does success look like for you? What accomplishments accompany you being successful? What will it take to get there? The more detailed you are with this (write it down) the more likely you'll actually do it!
The bottom line is that pursuing success is not easy. Don't buy into a fantasy that it can be. Instead, put the effort into becoming a master at your craft, and doing these things. Have a determination like no other, be relentless, then eventually you will see the light. Even if you do subscribe to one of those courses or systems from one of those legendary gurus, go into expecting to do way more than the bare minimum and use these principles to maximize the potential they offer. Success is not a destination, it's a journey. That mountain top is more like a mountain ridge. You got this!!